We as consumers try to do our bit, when it comes to living in a green, ethical and socially responsible way. We prefer cycling or walking to work, as this reduces detrimental impact of petrol and gas fumes on the environment. Our diet consists of local, organic fair trade food as this buying decision protects our own local farmers and producers while helping decrease the carbon footprint exponentially. We even try and limit our energy consumption by actively buying energy saving bulbs and whatnot!
This being said, it’s near impossible to encourage people into making ethical decisions especially when it comes to fashion, without providing consumers a clear benefit that’s relevant. So, what should the ethical fashion market do about this?
Increased Entry of Independent Ethical Fashion Brands in the Cards
Consumers generally associate ethical fashion with words like boring and ugly. This mindset has to go away, which is what the new generation of ethical fashion brands is actively working on. The one reason why ethical fashion hasn’t yet become popular is because consumers simply don’t understand the personal and environmental/ethical benefits of wearing such clothing.
Nomad Tribe, As A Major Ethical Fashion Comes To The Rescue!
As a fashion marketplace and supporter of several ethical fashion brands in the world, Nomad Tribe promotes the brands under its umbrella and helps them spread the word about importance of ethical purchasing decisions and the general concept.
Nomad Tribe cares about the people buying from them but also about the environment and people who made those items and garments therefore the platform strives to strike a healthy balance between fashion and concept of ethics. This ensures consumers are within easy reach of beautiful handicrafts and jewelry, as well as clothing that rivals luxury fashion brands.
In the end what you wear is a reflection of who you are and what you believe in. Why compromise in fashion when you have a better outlet? Purchasing with Nomad Tribe will provide the personal benefit of feeling good while looking good as well!
Lead the charge and make your next clothing or jewelry purchase decision an ethical one. This could bring us one step closer to a more sustainable and Fair future. Visit Nomad Tribe today and know about the different brands working for the cause.