Koru is the New Zealand Maori word for “spiral” and is symbolic for new life, hope, spiritual growth, purity, and peace.
Koru Swimwear is inspired by the Kiwi lifestyle, best described as a relaxed attitude with a love of the environment and great outdoors. Founder, Julie Stine, wanted to share her Kiwi heritage with others around the world by epitomizing the active Kiwi lifestyle into earth-friendly swimwear and apparel that offers environmentally conscious women a combination of fashion and function.
Koru Swimwear aspires to be a leader in eco-responsible manufacturing practices by using only sustainable fabrics. Our swimwear fabric comes from the Italian company Carvico / Jersey Lomellina, a Green Vision company making efforts to reduce and prevent pollution associated with textile manufacturing. They are also proactive in giving back to the environment through tree planting and water conservation programs they implement throughout the year.
Koru Swimwear uses only swimwear fabric derived from 100% regenerated polyamide made by ECONYL®. ECONYL® works in partnership with HealthySeas.org to use discarded fishing nets pulled from our oceans to make the regenerated yarn in our fabrics.
Our apparel is made using sustainable and organic fabrics that eliminate the use of harmful herbicides, pesticides and fungicides. We also extend our environmental approach into everything we do, from using recycled paper hangtags, to packaging our swimwear in compostable clear bags made from plant materials.
While bringing earth-friendly swimwear and apparel to women all over the world, we also prioritize product quality, comfort, function, unique design, and exceptional customer relations for our long-term success.
Koru Swimwear and apparel are assembled only in factories where fair wages and working conditions are standardized by strict laws. We believe in happy employees, whether they work directly with Koru Swimwear or our business partners. We want good karma to go into our products, so that people feel good about purchasing Koru and the way we bring our swimwear and apparel to market.
Our company loves to promote the arts and artists, such as well-known surf artist, Jay Alders, who offers a signature line of unique prints made exclusively for Koru Swimwear.
As a member of 1% for the Planet and a partner of Healthy Seas, we take our commitment to environmental issues and earth-friendly business practices very seriously. Because Koru Swimwear gives back to the environment, those who purchase our products are essentially giving back too. It is the role of consumers to help make our Earth a better place to live by making smart choices when they purchase goods and understanding how those goods come to market.